Influence Of Demographic Characteristics On E- Governance Adoption

Abstract

This research applies the Unified Theory of Acceptance and Use of Technology (UTAUT2) to examine the adoption of e-governance in Pakistan. Utilizing a quantitative approach, the study investigates the moderating impact of age, technology effectiveness, education, geographic location, and trust on the relationship between citizens' behavioral intention and actual e-governance adoption. Results indicate strong internal consistency for key variables, with Effort Expectancy, Social Influence, Performance Expectancy, and Behavior Intention demonstrating reliability. Correlation analyses reveal positive relationships between these variables, underlining the perceived value of e-governance services among Pakistani residents. Regression study demonstrates the importance of effort expectancy, social influence, and trust in affecting governance behavior. However, Performance Expectancy has no substantial influence, suggesting that perceived performance gains may not be a primary motivator of egovernance adoption in this scenario. Acknowledging limitations, such as survey challenges and reliance on international literature, the study underscores its unique value in contributing local insights to the understanding of e-governance adoption in Pakistan.